Cro2 is a multidisciplinary design studio specializing in creating innovative identity, branding, marketing, website and integrated design solutions. In all aspects of media, Cro2 works with large and small companies alike to create well thought-out visual communications. Our goal is to identify our clients' pending marketing needs and then to produce appropriate, effective design for those needs. A unique feature of Cro2 is our two studio locations, one in the heart of New York City's vibrant Soho district, and one in Southold, New York on an historic farm vineyard in the heart of Long Island's wine region.
We believe that memorable brand identity and effective visual communication are paramount in today's culture and that visually compelling, creative design is at the core to the success of any business endeavor. Our responsibility as designers is to create the best work possible, furthering support of these beliefs through consistently promoting the exchange of ideas between designer and client.
Cro2 was originally founded in 1988 by Michael Croteau, as Croteau DesignTeam, with a small office in New York City's unique and creative Soho district. Seeing an opportunity and adapting to the changing technology of the design business, the studio was moved to an historic farm vineyard on the North Fork of Long Island in 1994. With the advent of internet technology, the remote location served as a testing ground for developing electronic media management and remote workflow coordination. In 2007 another studio was added, again in New York's Soho, which has allowed the team to tap the abundant creative resources and staffing available in New York City. The company has evolved its scope of work, capabilities, staff, and client base yet remained a boutique studio over the last twenty-plus years.